February 26, 2016
Lectures are a key part of any educational program, but the San Diego State University Hospitality & Tourism Management Master’s Program does them a little differently. Unlike the low-energy undergraduate lectures you might be recalling, there is nothing “boxed” or “cookie-cutter” about our lessons. In addition to the personalized insight you gain each week from your professor, HTM invites guest lecturers from all walks of life to share their experiences and advice on different topics.
If you’re looking to get a taste of what you’ll learn in the HTM Master’s Program, here are 5 recent guest lectures—many from former HTM Master’s students—that will equip you with a fresh perspective and spark an ambitious vision for your career. Best of all: they’re free!
“Marketing Strategy: Plan for Success”
Jacques is the founder of Raindrop Marketing, a San Diego-based marketing agency with a diverse clientele including half a dozen hospitality and tourism brands. In this lecture, he discusses the sales funnel and various strategies for maximizing your organization’s marketing budget.
“Activating Our Brand & Purpose”
Hyatt Regency San Francisco Assistant Director of Operations Adam Edelman tells how his HTM capstone project has correlated to success in his role with Hyatt.
“Managing the Numbers—Part 1”
Brad is the Senior Vice President and General Manager of the Los Angeles Convention Center and Vice President of Convention Centers for AEG Facilities, the second largest concert producer in the world. Brad shares his experience in AEG’s first year of managing the Los Angeles Convention Center and discusses the economic impact of convention centers in general.
“Managing the Numbers – Part. 2”
This is a continuation of Brad’s dynamic guest appearance.
“Managing the Numbers”
Brian, General Manager of the Omni Rancho Las Palmas Resort & Spa, examines the intricacies of hotel profit and loss statements and provides tips for digesting and presenting these large documents.
This is just a handful of the many great guest lectures we’ve had here in the HTM Program. Stay tuned for more, and in the meantime, visit our blog for helpful articles on everything from leadership and promotability to preparing for a career change.