HTM 682—Sustainability in Hospitality, Tourism, and Recreation Organizations
The evaluation of sustainability as a preferred future for HTM—planning for sustainable operations in food and beverage, marketing, accreditation, and certification with a look to future trends and alternative directions.
Course Learning Objectives
- Synthesize the historical origins of the sustainability movement in the context of contemporary business practices.
- Explain and evaluate elements of sustainable tourism planning and operations management as they apply to a specific hospitality, tourism, or recreation enterprise.
- Develop appropriate metrics and measures of sustainable environmental, social/cultural, and economic performance.
- Incorporate principles of socially responsible marketing to effectively communicate sustainability messages both within a specific organization, and to its broader community of stakeholders.
- Analyze, evaluate, and critique a range of green labelling and accreditation schemes in hospitality, tourism, and recreation settings.
- Conduct and report a sustainability audit of a specific hospitality, tourism, or recreation business.
- Choose appropriate organizational goals incorporating sustainability concepts and apply them to a variety of hospitality, tourism, and recreation organizations.