February 26, 2016
Lectures are a key part of any educational program, but the San Diego State University Hospitality & Tourism Management Master’s Program does them a little differently. Unlike the low-energy undergraduate lectures you might be recalling, there is nothing “boxed” or “cookie-cutter” about our lessons. In addition to the personalized insight you gain each week from your professor, HTM invites guest lecturers from all walks of life to share their experiences and advice on different topics.
If you’re looking to get a taste of what you’ll learn in the HTM Master’s Program, here are 5 recent guest lectures—many from former HTM Master’s students—that will equip you with a fresh perspective and spark an ambitious vision for your career. Best of all: they’re free!
“Marketing Strategy: Plan for Success”
Jacques is the founder of Raindrop Marketing, a San Diego-based marketing agency with a diverse clientele including half a dozen hospitality and tourism brands. In this lecture, he discusses the sales funnel and various strategies for maximizing your organization’s marketing budget.
“TS Restaurants – Part 1”
Jackie Reed is the CEO of TS Restaurants, a family-owned, privately held company with 14 restaurants between Hawaii and California. Jackie shares her personal story that reflects back to the company culture at TS Restaurants.
“Debt Versus Equity Financing”
Regional Managing Director at BNY Mellon Wealth Management Paul Thiel explains the upside and downside to both debt and equity financing, highlighting on what investors are looking for and the types of investors that are out there.
Jill Adams, Director of Innovation at Jack in the Box, explains how they incorporate innovation into their culture, the types of innovation they look for to bring to the marketplace, and processes and tools that they use to ensure they are one step ahead of the competition.
“Managing the Numbers—Part 1”
Brad is the Senior Vice President and General Manager of the Los Angeles Convention Center and Vice President of Convention Centers for AEG Facilities, the second largest concert producer in the world. Brad shares his experience in AEG’s first year of managing the Los Angeles Convention Center and discusses the economic impact of convention centers in general.
This is just a handful of the many great guest lectures we’ve had here in the HTM Program. Stay tuned for more, and in the meantime, visit our blog for helpful articles on everything from leadership and promotability to preparing for a career change.