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MPI WEC 2019: Pricing for Profitability – and Trust

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May 31, 2019

Session Title: Pricing for Profitability – and Trust

Date: June 18th

Time: 11:00 – 12:15p.m.

You may offer the best product or service in the industry, but without solid pricing strategy, you are likely to fail. Small businesses must be more careful about setting their pricing than their larger counterparts, as large businesses have more options for long-term profitability. Yet, most small businesses tend to underprice their products and and services due to erratic and haphazard pricing methods. At the same time, meeting planners are begging for more transparent pricing. The concern is not about how much money you are making, but how you are making your money. During this session, we will discuss various pricing strategies relevant to the meetings and events industry to help small businesses improve their pricing strategies while giving meeting planners insight into supplier pricing.

This is a course preview of HTM 661: Event Economics & Finance.

Concepts, techniques, and practices that promote effective financial management in the meetings and events industry. Case studies and projects provide practical application of critical skills.

Presenters: Carl Winston & Tracy Judge

We have a few spots open for Cohort 1 of the Masters’ in Meetings & Events.  Deadline to apply is July 1.  Apply today!

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